✦WHO AM I?
Designing experiences
with purpose
something about me
I’m Samuela Bertolina, UX/UI Designer
I create digital experiences that combine strategy, design and communication to transform ideas and brands into intuitive, meaningful and user-centered solutions.
✦ understanding
MY approach
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01 — Understand
Every project starts with understanding users, goals and context through research and analysis.
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02 — Design
I create digital solutions that balance functionality, visual identity and user needs to deliver clear experiences.
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03 — Connect
From UX research to UI design, branding strategy and digital communication, I help brands build connections.
BEYOND THE DESIGN
WHY DESIGN?
For me, design is about creating connections between people, ideas and technology.
I’m naturally curious, UX/UI gives me the perfect excuse to ask questions, challenge assumptions and turn messy ideas into experiences that actually make sense. I care about the details, but I never lose sight of the bigger picture: designing something that is not only good to look at, but good to use.
UX/UI DESIGNER JUNIOR